Professor Dr Ali Khatibi


Prof. Ali graduated with a PhD in Marketing, an MBA in Marketing with TQM and an MBA in production with TQM. In an exemplary career spanning of 38 years in academia and industry, Professor Ali has held many senior academic and administrative positions at The Management and Science University and has been instrumental in providing a high level of leadership in research, teaching and administration. He is the Senior Vice President, Dean of Post Graduate Centre (PGC) and moreover, a Professor of Marketing at the MSU, and has served in various senior positions. To go with these accolades, he is been honoured as a Senior Research Fellow and serves as an Adjunct Professor in China, Singapore, Australia and Germany at this time.

However, the accolades seem somewhat lacking in the necessary gravitas when levied against his inspirational leadership and heartfelt rapport with students and staff: things that often do not feature in curriculum vitae or bald statements in bio data. We must also remember that Prof. Ali developed and promoted the new disciplines of marketing, DNA marketing and Web marketing, which swiftly gained international recognition amongst his peers, and developed and he has established undergraduate and postgraduate coursework programmes and lectured in those programmes, extensively, establishing professional links with universities and industries in Malaysia, as well as overseas.

In addition to these sterling accomplishments, Prof. Ali has won the Gold and Silver Medal for “Invention and Innovation research” – Malaysia and currently working with ABEST- Japan to develop Asia’ Management games. This has been a feature of his long and extensive tenure as a well-respected academic and designer of inventive programmes and experiential mind games with learning at their core.


The courses consists of video presentations, reading materials, quizzes and assessments.